Sebastian Braun
Brand Design + Consulting
The task was to transform the brand's ecosystem (which had been organically developed over six years and comprising a vast product range) into a consistent system that strengthens the core brand, The Pioneer.
Client: Louisa Maier, Bojan Jurczyk
Design: André Metzen, Sebastian Braun
We crafted a modular set of design elements consisting of the logo, a super sign "P”, the typeface, striking colours, pictograms, images, and illustrations. These building blocks are the visual foundation of the new brand design.
The three brands – Media Pioneer Publishing AG, The Pioneer, and The Pioneer Experience – are intended to be visually linked through a shared design DNA while remaining distinct from one another. The task was to first define this DNA and secondly restructure and simplify the product portfolio into a coherent system.
We systemized the product world by developing a bold and consistent visual style, a clear logo system, that strengthens the Pioneer Brand across all formats as well as across all touchpoints.
We designed a broad range of social templates, tailor made to the needs of the editorial team.
The Starter kit serves as a central repository for all digital elements of the corporate design, functioning as an expandable library, accessible to all creatives.
Rebranding for the iconic Berlin-based audio brand that designs, engineers, and sells loudspeakers, headphones, and home entertainment sound systems.
Rebranding for a Berlin-based full-stack IT-Consultancy.
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